Using images for link building

George Murphy

Sometimes, when it comes to building links to your website to increase it’s search engine rankings, thinking outside of the box and being a little more creative with what techniques you use can make all of the difference.

I’ve spent plenty of time link building for clients and training others on effective ways to build links from other websites and I know first-hand how tedious and frustrating it can be when you’re looking for new ideas. I mean, how many times can you really do a social bookmarking, press release, or article blast before it gets repetitive? Not to mention that:

a) Google and other search engines know these sites are used by SEO’ers to build links, so how much are they really worth (article submissions with quality content can be debated, depending on if you’re just submitting the same article to every site of course)?

b) You’re getting links from the same domains over and over. One of the top ways to build your website’s authority is to increase the number of (quality) domains that your site is linked from. Is it more effective to have 100 links coming from some crappy dofollow social bookmarking site, or 50 links from a variety of websites? Probably the latter.

That being said, thinking of ways to get links from a variety of domains can be tough, especially if you take relevancy into account. Is it important for the website that is linking to your site to be relevant? Yes. Is it 100% mandatory? Not always.

The other night I was looking for some closet design ideas for a bedroom I’m remodeling. I went into Google SketchUp (which is awesome, by the way, and free if you only need it for a few hours) and drew a diagram of the bedroom layout so that I could show what I’m working with.

I went into a few DIY remodeling forums to ask a few people for advice and when I went to add the image I thought to myself… (light bulb) this could be a link building opportunity.

So instead of uploading the layout image to a free picture sharing service like TinyPic or Postimage, I uploaded it to one of my other websites. And instead of just inserting the picture directly into the forum post, I also included a link to it.

This got me a deep link (a link to a page on my site other than the home page or main focus/organic landing pages) from a domain that I wouldn’t normally look at when putting together a link building strategy, and I’m killing two birds with one stone because I also got some awesome ideas for my closet project.

This method works on forums/message boards, answer sites, and any other community-related websites that you can register on and is more effective than the obvious spammer link building method that offers no substance or benefit.

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